Leo Burnett Strengthens Global Hub for Rejoice in Hong Kong

Jarek Ziebinski, Chairman and CEO, Leo Burnett Asia Pacific, announced today the appointment of Michaela Lyon as the global brand agency leader for Procter & Gamble haircare brand, Rejoice. Lyon’s appointment, which will see her based out of Leo Burnett Hong Kong, is a strategic decision to reinforce the Global Hub for Rejoice in the office.

Speaking about the appointment of Lyon, Ziebinski said: “With her extensive background in leading global businesses and strong track record of delivering marketing successes, Michaela is the kind of world-class talent we seek to lead the Rejoice business.”

“In recognition of the importance of the China market for the Rejoice brand, consolidating the brand leadership role in Hong Kong is a strategic call to ensure our team’s proximity to marketing opportunities on ground. This, coupled with the strength of our team‘s work for the brand out of Hong Kong, will ensure that we have our A- team in the right place to maximise the potential of the Rejoice brand in China and globally,” she said.

Most recently with Strawberryfrog as head of account management and group account director, Lyon has over 10 years of experience in the marketing industry leading and working on various global businesses for brands including Jim Beam, FedEx, Stayfree (Johnson & Johnson), Pantene and Zest (P&G).

While at Strawberryfrog, she was responsible for the global re-launch of Jim Beam. The integrated campaign “Make History” successfully reintroduce Jim Beam to millennial guys globally and led to not only the highest-scoring creative ever tested by Beam Inc, but also double-digit increase in volume sales.