Leo Burnett Shows the Modern Hunter-Gatherer in McDonald's Spot

Leo Burnett has unveiled the latest instalment of the McDonald’s ‘Favourites’ brand campaign: a campaign which celebrates what people love about McDonald’s. The ad showcases how McDonald’s is there for its customers when they need them – anytime, day or night.

The ad tells the story of a young father-to-be on a late night hunt for something to satisfy his partner’s food cravings. We watch as he struggles to find something in a city that’s trying to wind down for the night. That is, until an unexpected source provides the help she needs.

The TVC, ‘Hunter Gatherer’, was created by Laurie Smith and Steve Robertson. The Creative Directors were Matt Lee and Pete Heyes. James Rouse of Outsider directed the ads. A 40 second version will run on TV and a 60 second version will run online.a