Leo Burnett have re-instated the classic Crunchy Nut catchphrase ‘The trouble is they taste too good’ with their latest spot for Kellogg’s.
The first 30 second TV spot in the campaign puts a serpentine spin on the traditional tagline which urges viewers to give in to their spontaneous side. Entitled ‘Snake’, it sees an expert snake catcher going about his business only to be distracted at the worst possible moment by his humble assistant, who just could not resist satisfying his craving for the cereal. With Mick distracted, the deadly Red Riddler, agitated by the loud crunch, leaps from a kitchen cupboard and settles up Mick’s khaki shorts to comic effect. The assistant offers an offhand apology, using the nuttiness of the cereal to justify his actions.
Directed by the iconic Rocky Morton of the Cannes Production Company of the Year, MJZ, the ads were written and art directed by Ed Morris & Andy Drugan. ECD & Creative Director: Justin Tindall.
The TV commercial will initially run for 4 weeks across the UK and Ireland from July 16th. It will then run again from the 3rd September in the UK. The next instalment of the campaign breaks in early October.
Project: Crunch Nut
Client: Peter Harrison, Marketing Director, Kellogg
Creative agency: Leo Burnett London
Creative Director: Justin Tindall
Copywriter: Ed Morris & Andy Drugan
Art director: Ed Morris & Andy Drugan
Planner (creative agency) Josh Bullmore, Tom Sussman
Media agency: Carat
Planner (media agency): Nick Harper
Production Company: MJZ
Director: Rocky Morton
Editor: Joe Guest at Final Cut
Audio post-production company: Soho Square