Leo Burnett Revive iconic tagline for Crunchy Nut

Leo Burnett have re-instated the classic Crunchy Nut catchphrase ‘The trouble is they taste too good’ with their latest spot for Kellogg’s.

 

The first 30 second TV spot in the campaign puts a serpentine spin on the traditional tagline which urges viewers to give in to their spontaneous side. Entitled ‘Snake’, it sees an expert snake catcher going about his business only to be distracted at the worst possible moment by his humble assistant, who just could not resist satisfying his craving for the cereal. With Mick distracted, the deadly Red Riddler, agitated by the loud crunch, leaps from a kitchen cupboard and settles up Mick’s khaki shorts to comic effect.  The assistant offers an offhand apology, using the nuttiness of the cereal to justify his actions.

 

Directed by the iconic Rocky Morton of the Cannes Production Company of the Year, MJZ, the ads were written and art directed by Ed Morris & Andy Drugan.  ECD & Creative Director: Justin Tindall.

 

The TV commercial will initially run for 4 weeks across the UK and Ireland from July 16th.  It will then run again from the 3rd September in the UK.  The next instalment of the campaign breaks in early October.

 

View the spot here: http://lbbonline.com/videos/1379/

 

Credits:

Project: Crunch Nut

Client: Peter Harrison, Marketing Director, Kellogg

Creative agency: Leo Burnett London

Creative Director: Justin Tindall

Copywriter: Ed Morris & Andy Drugan

Art director: Ed Morris & Andy Drugan

Planner (creative agency) Josh Bullmore, Tom Sussman

Media agency: Carat

Planner (media agency): Nick Harper

Production Company: MJZ

Director: Rocky Morton

Editor: Joe Guest at Final Cut

Post-production: Framestore

Audio post-production company: Soho Square