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Leo Burnett Releases Striking New Print Ad For McCafè

Creative 1.6k Add to collection

The ad aims to highlight the fact that McDonald’s only uses the finest grade Arabica beans

Leo Burnett Releases Striking New Print Ad For McCafè

Leo Burnett London has released a new print campaign for McCafè. The ad promotes the fact that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms.

The agency used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. 

You can view the new print ad below: 



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Creative Agency

Agency Production: Emily Green/Sarah Iannou

Art Director: Steve Robertson

Copywriter: Blake Waters

Creative Agency: Matt Lee and Pete Heyes

Photographer: Jason Hindley

Categories: Soft Drinks, Hot Beverages

Leo Burnett London, Mon, 12 Sep 2016 10:18:57 GMT