Leo Burnett Names Sanju Menon New Vice President

Leo Burnett announces the appointment of Sanju Menon as vice president based at its Mumbai office. Sanju will lead the Bajaj business nationally.

Welcoming him on board, Saurabh Varma, CEO, Leo Burnett India, says: “Sanju is extremely passionate about strategic thinking and providing business solutions. His ideology is in synch with that of Leo Burnett’s (HumanKind) philosophy, that is to delight clients with integrated ideas that are based on human truth."

"Apart from leading the advertising mandate, Menon will be responsible to deliver solutions for Bajaj across functions, namely – shopper & retail, activation, branded content, website development and maintenance, social and search. He will play the role of an integrated lead managing all these functions to build the strong narrative. In addition to this, he will lead a multidisciplinary team and manage the newly established communication command centre called ‘Play’ for Bajaj,” he added.

On his decision to join Leo Burnett, Menon says: “If you want to make breakthroughs to reach the stars, its best that you board a ship that has already started its journey in that direction. Institutions often get mired in stereotypical ways of working. Leo Burnett, however, has embraced modern approaches in business and creative methods that inspire innovation.”

“Leo Burnett has also embarked on the journey to be the best integrated agency and I'm truly excited to be a part of this journey. Interactions with Saurabh and Nitish have given me an idea of Leo Burnett’s ways of providing brand solutions and I hope to uphold those values,” he added.

Menon joins Leo Burnett from Rediffusion Kolkata where he worked as the branch head. He joined the agency as a brand associate in 2007 and grew to the position of business head in 2011 before moving on to head the operations from 2013.

He started his advertising career with SN Design in 2005 and a year later joined Bates 141 as brand executive. In a career spanning more than ten years, Menon has worked on brands across categories, namely, Eveready, Lafarge, Berger, Anandabazar Patrika, PC Chandra Jewellers and Spencer's Retail.