Leo Burnett Worldwide
Thu, 14 Mar 2013 16:52:00 GMT
Last night, Leo Burnett was the agency front-runner at the 2013 Dubai Lynx International Festival of Creativity, winning a total of 28 honors – two Grand Prix, one Gold, 13 Silver and 12 Bronze awards at the ceremony. Leo Burnett MENA was crowned "Network of the Year" for the second year in a row. Six global offices, including Cairo, Beirut, Doha, Dubai, Jeddah, and Jordan, contributed to the overall creative performance, winning for major global brands including Mobinil, McDonald's, P&G, Qtel, Fox International and Samsung.
Leo Burnett Cairo won the Grand Prix in the inaugural Branded Content & Entertainment category for Mobinil’s "Always Together" campaign, while Leo Burnett Dubai took home the coveted Print Grand Prix for FOX International Channels’ innovative “Break-Free” campaign. Leo Burnett Beirut collected a Gold award in Branded Content & Entertainment for Bel Group’s "Happiness Heroes."
The Dubai Lynx awards recognize creative talent from across the Middle East and North Africa.
Leo Burnett MENA’s 2013 Dubai Lynx award winners include:
Network of the Year: Leo Burnett MENA
Grand Prix
· Mobinil “Always Together” – Branded Content & Entertainment (Leo Burnett Cairo)
· Fox International “Break-Free – Alien 3/Matrix/Scary Move 4” – Print Campaign (Leo Burnett Dubai)
Gold
· Bel Group “Happiness Heroes” – Branded Content & Entertainment (Leo Burnett Beirut)
Silver
· Mobinil “Always Together” – Branded Content & Entertainment (Leo Burnett Cairo)
· McDonald’s “A Day Offline – Phone Vault” – Direct (Leo Burnett Dubai)
· Warde “The Quest” – Film Craft (Leo Burnett Beirut)
· Chateau Ksara “The Original Story – The Hunter” – Film Craft (Leo Burnett Beirut)
· Chateau Ksara “The Original Story” – Interactive (Leo Burnett Beirut)
· Fox International “Break-Free Print Campaign” – Media (Leo Burnett Dubai)
· Al Waseet “Look No Further” – Media (Leo Burnett Jeddah)
· Nawras “Piggybacking” – Media (Leo Burnett Dubai)
· Dubai International Film Festival “Film Personality Test” – Media (Leo Burnett Dubai)
· P&G “The Promise” – Media (Leo Burnett Dubai)
· McDonald’s “A Day Offline” – PR Best Use of Social Media (Leo Burnett Dubai)
· McDonald’s “A Day Offline” – PR Corporate Reputation (Leo Burnett Dubai)
· Qtel “Prophet” – PR Non-Corporate (Leo Burnett Doha)
Bronze
· Qtel “Eternal Light” – Film Craft (Leo Burnett Beirut)
· Mobinil “Always Together” – Film Craft (Leo Burnett Cairo)
· NGO “Volunteers Do Not Seek Recognition” – Film (Leo Burnett Cairo)
· Mobinil “Same Same – Facebook/Blog/Google” – Film (Leo Burnett Cairo)
· P&G “The Promise” – Integrated (Leo Burnett Dubai)
· Mobinil “Always Together” – Media (Leo Burnett Cairo)
· Dubai International Film Festival “Film Personality Test” – Media (Leo Burnett Dubai)
· Nawras “Piggybacking” – Media (Leo Burnett Dubai)
· Dubai International Film Festival “Film Personality Test” – Media (Leo Burnett Dubai)
· P&G “The Promise” – Outdoor (Leo Burnett Dubai)
· Bel Group “Happiness Heroes” – PR Corporate Reputation (Leo Burnett Beirut)
· Outbox “Rare Short Films. No Reruns” – Promo & Activation (Leo Burnett Beirut)
view more - Awards and EventsLeo Burnett Worldwide, Thu, 14 Mar 2013 16:52:00 GMT