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Leo Burnett Malaysia Debuts Creative Council



The new structure sees six senior award-winning CDs lead the agency’s creative reshape

Leo Burnett Malaysia Debuts Creative Council

Tan Kien Eng, CEO, Leo Burnett Malaysia has announced a new creative structure which will see six senior award-winning creative directors jointly take the creative helm of the agency.

The Creative Council includes Iska Hashim, group creative director; James Yap, creative director; Ian Lee, creative director; Christie Herman, creative director; Theresa Tsang, creative director Alpha245 and Andrew Low, who recently joined the agency as executive creative director.

Elaborating on what the Creative Council has been tasked with, Eng explains: "The role of the Creative Council is to redefine the type of work we ought to be producing now and beyond. Through Humankind, they will collaborate with key senior agency members to help reshape the agency to deliver the world’s best creative ideas that truly move people – bar none."

"With the rapidly changing communication landscape today, we felt that this is an apt time to hit the refresh button on how we work and the way we structure ourselves to ensure that we are at our competitive best in using creativity to deliver dynamic business change for our clients’ businesses. In the past few years, Leo Burnett Malaysia has gone through a tremendous change with double-digit growth year on year and evolved from an advertising agency to a fully integrated communications company," he said.

"The changes and growth we had experienced also opened up a window of opportunity to retool and reboot the agency with a firm focus on the future. Iska, James, Ian, Christie, Theresa and Andrew are all experienced and accomplished creatives - the potential from their combined creative prowess and extensive knowledge of our business is strong and will be a great asset to take Leo Burnett to the next level."

Image (L to R): Andrew Low, Ian Lee, James Yap, Tan Kien Eng, Christie Herman, Theresa Tsang, Iska Hashim.

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Genres: People

Leo Burnett Singapore, Mon, 18 May 2015 06:00:53 GMT