Leo Burnett London Wins Vision Express Creative Account

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The win will see Leo Burnett responsible for creative output and strategic direction
Leo Burnett London Wins Vision Express Creative Account

Opticians brand Vision Express has appointed Leo Burnett London as its lead creative partner following a competitive pitch. Dare, part of Oliver Group previously held the account since 2010. AAR were responsible for managing the pitch process.

Leo Burnett London will be responsible for all creative output and strategic direction of the brand, starting immediately.

Jane Exon, marketing director at Vision Express said: “We are delighted to appoint Leo Burnett as our lead creative agency.  During the pitch process we saw outstanding talent and creative. The team at Leo Burnett have won against stiff competition and we look forward to developing a great partnership”

Charlie Rudd, CEO, Leo Burnett London said: “We’re absolutely thrilled to be working with the team at Vision Express. From our very first meeting we have been highly motivated about the enormous opportunity in this market and the role of broad, populist comms in delivering it. We can’t wait to get our work out there.”

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Leo Burnett London, 4 months ago