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Leo Burnett London Heads on Easter Errands for New Co-op Food Campaign

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Gorgeous director Vince Squibb gets in the Easter spirit with cheerful spot

Leo Burnett London Heads on Easter Errands for New Co-op Food Campaign

The Co-operative Food today launches a campaign ahead of Easter. The campaign will run from 25th March to 6th April, with a version continuing after Easter into the school holidays The campaign, created by Leo Burnett London, shows a young lad going on an Easter errand for his Mum to the shops. After a wonderfully liberating, but way too short bike ride, the lad arrives at the local Co-op…to find a girl exiting the shop, also on an errand. They both acknowledge each other, as if this is a regular occurrence, merely saying out loud the products they've come for. 'Hot cross buns' he says…to which she replies 'Mint sauce', emphasising the range of products the Co-op has to help this Easter.

The idea emphasises how close The Co-op is - there are over 3400 in the UK, more than any other supermarket - with a shop in every postal area and is the convenience retailer of choice.


The ad uses a great human truth to dramatise a great Co-op truth – that The Co-op, the heart of the community, is only ever a quick bike ride away to make sure the Easter break is all it can be.

The theme is continued in an additional post-Easter version of the ad. This time the products change to reflect the typical items you might send your kids out for during half term, again emphasising how often people pop in and out of their local Co-op shop. 

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Client

Advertiser: Co-op

Media Agency

Media Agency: Rocket

Creative Agency

Art Director: Richard Robinson

Copywriter: Graham Lakeland

Creative Agency: Leo Burnett London

Executive Creative Director: Justin Tindall

Planner: Max Keane

Producer: Jennifer Fewster

Post Production / VFX

Post Production Company: The Mill

Production Company

Director: Vince Squibb

DOP: Nanu Segal

Producer: Ciska Faulkner / Rupert Smythe

Production Company: Gorgeous

Music

Audio Post Production: Munzie Thind @ Grand Central

Licensing : Dan Neale @ Native

Offline

Editor: Scot Crane @ The Quarry

Genres: Comedy

Categories: Restaurants, Retail and Restaurants

Leo Burnett London, Thu, 26 Mar 2015 13:03:15 GMT