Leo Burnett London
Thu, 13 Jul 2017 10:53:07 GMT
Agency Leo Burnett London has created a new ad for McDonald’s that will run on TV and cinema until August 30th right across the UK.
The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring.
They capture that well-known moment of shared joy when a parent tells their child they’re going to McDonald’s.
This ad shows a variety of happy family scenes in which children are dancing – in the rain, in the car, at home, in shops, on a football pitch… set to an upbeat soundtrack.
Emily Somers. VP Marketing and Food Development at McDonald’s UK, explains: “This summer, we wanted to celebrate the joy the whole family feels on a trip to McDonald’s. To do this, we’ve not only brought to life the joy of excited children but also the feeling that this gives to parents, capturing the essence of ‘good times’ which McDonald’s is all about.”
Creative Director: Peter Heyes
Chief Creative Officer: Chaka Sobhani
Post Production Company: MPC
Creative Agency: Leo Burnett London
Art Director: Steve Robertson
Copywriter: Blake Waters
Group Account Directors: Victoria Reiz
Senior Account Manager: Steph Bates
Account Executive: Ed Burgess
Producer: Abbie Mclean
Media Planner: Lauren Chandler
Director: Neil Gorringe
DOP: Martin Hill
Producer: Doochy Mouit
Sound Design: 750mph
Editor: Quinn Williams at Tenthree
Genres: Music & Sound Design
Categories: Fast food, Retail and RestaurantsLeo Burnett London, Thu, 13 Jul 2017 10:53:07 GMT