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Leo Burnett London Captures The 2018 ‘Great Tastes Of America’ for McDonald's

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Film produced in partnership between SomeSuch and You Are Here Productions shows Brits transformed into American alter egos

Leo Burnett London Captures The 2018 ‘Great Tastes Of America’ for McDonald's
Following success over the last 12 years, McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London that takes it to new levels.

The campaign, comprising TV, radio, social, print and DOOH, and breaking nationally on 1st May, shows how just craving the Great Tastes of America range can transform Brits into their American alter egos.

The four films show everyday British folk going about their everyday mundane business with their friends and families before the inevitable subject of ‘what’s for lunch?” comes up. With the suggestion of a McDonald’s Great Tastes of America burger, they gradually and unwittingly transform into all-out Americans. The media campaign, planned and booked by OMD, is supported by eCRM and in-store activity.

Marco Ruggeri, Marketing Manager at McDonald’s, said: “Now in its 13th year, the Great Tastes of America promotion is hotly anticipated. Following the success of last year’s campaign, we wanted to continue to raise awareness and excitement. We’re driving appeal for an authentic taste of the States by encouraging our customers to ‘Go All Out’ whilst celebrating the limited-edition burgers in an even bigger, bolder and more ‘All Out’ way.”

Dan McCormack, creative director at Leo Burnett London, added: ‘This campaign ups the ante - positioning the current range of burgers as bigger, bolder and more American than Bruce Springsteen singing ‘Born in the USA’ on the 4th of July.”
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Client

Advertiser: McDonalds'

Post Production / VFX

Post Production Company: MPC

Creative Agency

Creative Agency: Leo Burnett London

Chief Creative Officer: Chaka Sobhani

Senior Account Manager: Felicity Davies

Account Executive: Blake Field

Planners: Adriana Ferran & Niall Moore

Creatives: Gareth Butters

Board Account Director: Sam Houlston

Agency Producer: David Riley / Jack Robinson

Production Company

Production Company: Some Such/ You Are Here Productions

Director: Sam Hibbard/ Jeremy Goold

DOP: Marten Tedin

Music

Sound Designer: Sam Ashwell

Sound Design: 750mph

Offline

Edit Company: Cut + Run

Editor: Ben Campbell and Sam Bould

Leo Burnett London, Wed, 02 May 2018 16:26:43 GMT