McDonald’s launches a campaign to promote a new product called Chicken McBites. Chicken McBites are a versatile, new snack product that bring bite-sized enjoyment to McDonald’s everyday menu.
Created by Leo Burnett, the TV ad is a fun, little story centred around a single McBite on a napkin. All sorts of charming doodles begin to appear around the McBite depicting it as a meteor landing in little world inhabited by little people who revere its arrival. After the McBite is hoisted onto a plinth in the town square, the little people are suddenly horrified when a giant hand interrupts their celebration and takes their idol. It turns out that the owner of the hand is sitting in McDonald’s eating a packet of McBites whilst doodling away on his napkin.
The ad was created by Will Thacker and Blake Waters, the creative directors were Tony Malcolm and Guy Moore. ECD was Justin Tindall. Zac Emerson at Blink directed the ad and the illustrations were created by Yulian Ojanen & Daniel Sollscher of Major Briggs.
The work is supported by an outdoor campaign with food photography by Jason Lowe, and illustrations by Major Briggs.
Creative agency Leo Burnett
Copywriter Blake Waters
Art director Will Thacker
Creative Directors Tony Malcolm & Guy Moore
Planner (creative agency) Livia Stefanini
Media agency OMD UK
Planner (media agency) Maia Weil-Obadia
Production Company Blink
Illustrators Major Briggs
Director Zac Emerson
Animation Directors Yulian Ojanen & Daniel Sollscher
Editor David Webb @ Final Cut
Audio post-production Parv @ Wave
Exposure National television, outdoor