Leo Burnett Europe
3 years ago
In Europe, 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and wanted to make teenagers think about the importance of continuing to study and following their dreams.
The film introduces us to Michael, a 19-year-old who is unsure about going to university and following his dreams of becoming a doctor. As he takes a seat, an interview with an elderly doctor is played on a television, who is revealed to be Michael 'from the future'.
The film was created by Leo Burnett Italy and directed by Alessandra Caldi through Bedeschifilm.
Advertiser: Samsung Electronics Italia
Post Production Company: Francesco Rota
Production Coordinator: Mara Adina
Account Executive: Francesca Ajelli
Creative Agency: Leo Burnett Italy
Executive Creative Director: Francesco Bozza, Alessandro Antonini
Producer: Alessandra Caldi
Senior Art Director: Filippo Formentini, Cinzia Caccia
Senior Copywriter: Maria Chiara Alegi
Director: Andrea Cecchi
DOP: Mik Allen
Executive Producer: Giovanni Bedeschi
Producer: Giacomo Tabone
Production Company: Bedeschifilm
Composer: Fabio Gargiulo for BKM Production
Editor: Lorenzo Colugnati