Leo Burnett Italy and Samsung Share a Message from the Future in Social Experiment

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Short film aims to help teenagers understand the importance of following their dreams
Leo Burnett Italy and Samsung Share a Message from the Future in Social Experiment

In Europe, 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and wanted to make teenagers think about the importance of continuing to study and following their dreams.

The film introduces us to Michael, a 19-year-old who is unsure about going to university and following his dreams of becoming a doctor. As he takes a seat, an interview with an elderly doctor is played on a television, who is revealed to be Michael 'from the future'.

The film was created by Leo Burnett Italy and directed by Alessandra Caldi through Bedeschifilm.

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Advertiser: Samsung Electronics Italia

Post Production / VFX

Post Production Company: Francesco Rota

Production Coordinator: Mara Adina

Creative Agency

Account Executive: Francesca Ajelli

Creative Agency: Leo Burnett Italy

Executive Creative Director: Francesco Bozza, Alessandro Antonini

Producer: Alessandra Caldi

Senior Art Director: Filippo Formentini, Cinzia Caccia

Senior Copywriter: Maria Chiara Alegi

Production Company

Director: Andrea Cecchi

DOP: Mik Allen

Executive Producer: Giovanni Bedeschi

Producer: Giacomo Tabone

Production Company: Bedeschifilm


Composer: Fabio Gargiulo for BKM Production


Editor: Lorenzo Colugnati

Leo Burnett Europe, 3 years ago