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Leo Burnett Israel Edits Political Speeches to Make Elections Accessible for the Hard of Hearing

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Israeli politicians talk in sign language in campaign for Access Israel

Leo Burnett Israel Edits Political Speeches to Make Elections Accessible for the Hard of Hearing

The Israeli elections are in full swing and will take place on April 9th 2019. This means that every day another politician goes on air – broadcasting live one dramatic announcement after the other. Unfortunately, thousands of hard of hearing people in Israel cannot follow the live events.

Elections are a democratic process which by their very nature should be accessible to all. Sadly, in times of elections when politicians are trying to appeal to the largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired.

Access Israel - an organisation campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should be anything but optional. That’s why, in order to raise politicians’ awareness of the issue, Leo Burnett Israel used press conference snippets from speeches delivered by five of Israel’s main party leaders and re-edited them with the hands of interpreters.






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Client

Advertiser: Access Israel

Production Company

Production Company: Omri Paz

Creative Agency

Account Executive: Gal Taitel Ran

Account Supervisor: Sapir Aharoni

Art Director: Igor Brodsky

CEO: Adam Polachek

Chief Creative Officer: Ami Alush

Client Service: Idit Zuckerman

Copywriter: Guy Raviv

Creative Agency: Leo Burnett Israel

Creative Director: Elad Gaizler

Producer: Menny Zarhia

Strategic Planner: Liz Stull

Studio Manager: Sagi Valenstain

Genres: People

Categories: Charity, Corporate, Social and PSAs

lbbonline.com, Thu, 28 Feb 2019 11:11:06 GMT