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Leo Burnett India and P&G’s Touching Story of a Boy Who Wants to Learn

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Film shows the impact of CSR programme P&G Shiksha, combining a moving story with powerful cinematography

Leo Burnett India and P&G’s Touching Story of a Boy Who Wants to Learn
Leo Burnett India has created a poignant film for P&G’s flagship corporate social responsibility programme P&G Shiksha. The initiative builds and supports over 1500 schools and looks at impacting the lives of over 1.2 million children. 

Children in remote parts of India do not have access to schools. The film, which was directed by Robbie Grewal and Gary Grewal of Red Ice Films, tells the story of one such child, Appu, who really wishes to attend school each day. We see Appu’s father’s sense of helplessness in being unable to send his son to school. 

The film ends by informing viewers that by making the choice to buy P&G products, they can help support children like Appu across India
video
P&G Shiksha 'Appu'
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Client

Advertiser: P&G Shiksha

Production Company

Production Company: Red Ice Films

Director: Robbie Grewal and Gary Grewal

DOP: Eeshit Narain

Executive Producer: Vandana Singh

Producer: Priyank Misra

Music Director & Vocalist: Hanif

Creative Agency

Creative Agency: Leo Burnett India

Producer: Falgun Busa

CEO: Saurabh Varma

Chief Strategy Officer: Rajdeepak Das, Dheeraj Sinha

Executive Director: Rakesh Hinduja

Head of Planning: Ajeeta Bharadwaj

Brand Strategy Director: Sushrita Mukherjee

Creatives: Abhisek Patnaik, Ashish Gautam, Nikhil Lotankar, Nitin Menon, Peter C. Joseph, Sagar Parab

Categories: Social, Corporate, Social and PSAs

LBB Editorial, Fri, 08 Jun 2018 16:22:44 GMT