Leo Burnett London
Tue, 23 Jul 2013 12:47:26 GMT
McDonald’s launches a new campaign in support of this year’s promotional Summer Menu, which celebrates all the fun of Summer at McDonald’s.
Created by Leo Burnett, the TV campaign, ‘Sun Party’, turns a truthful lens to familiar British Summer behaviour. Set in a leafy park in a town centre, the sun creeps from behind a building bathing the park in sunshine at which point office workers, students, builders and all others converge on the little sunlit square for an excited impromptu picnic. They eat and socialise together in the warmth with the McDonald’s Summer Menu – the Mediterranean Chicken, Cheddar Deluxe, Mozzarella Dippers, Mixed Chicken ShareBox and Galaxy Chocolate and Galaxy Caramel McFlurry.
However, once the sun vanishes behind another building plunging the park back into shade, everybody disappears just as quickly as they came.
The ad was written by Adam Tucker with Tony Malcolm and Guy Moore as Creative Directors. Executive Creative Director was Justin Tindall and the ad was directed by Lucy Blakstad of Homecorp.
view more - CreativeLeo Burnett London, Tue, 23 Jul 2013 12:47:26 GMT
Creative agency Leo Burnett
Copywriter Adam Tucker
Creative Directors Tony Malcolm & Guy Moore
Planner (creative agency) Lorna Burt
Media agency OMD UK
Planner (media agency) Sam Gaunt
Production Company Homecorp
Director Lucy Blakstad
Editor David Webb - Final Cut
Telecine George K; Flame - Mark Stannard; Producer - Leianna Campbell
Audio post-production Aaron Reynolds - Wave
Exposure National television & Republic of Ireland
Music publishing clearance Sharan Gill at Jeff Wayne Music
Music arrangement Richard Atkinson, Mcasso Music