Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Leo Burnett Gets Freshly Prepared in New Campaign for McDonald's


The spot, directed by David Kerr, is targeted at those who rise but don't necessarily shine in the mornings

Leo Burnett Gets Freshly Prepared in New Campaign for McDonald's

McDonald’s has launched a new TV campaign celebrating the freshness and quality of its breakfasts.

The TV ad, created by Leo Burnett, contrasts the freshly prepared quality of McDonald’s breakfasts with the characteristics of those of us who rise but don’t necessarily shine in the morning times.

The ad shows a sleepy man making an order at a McDonald’s Drive Thru who doesn’t realise he is actually talking to a bin. The end line is: “Our breakfasts are freshly prepared, even if you’re not.”

Thead will launch on TV on Wednesday, 12th October across the UK.


Agency / Creative
Music / Sound
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Food, Savoury Snacks

Leo Burnett UK, Wed, 12 Oct 2016 15:11:43 GMT