McDonald’s has launched the latest ad in the campaign to support their Saver Menu.
Created by Leo Burnett, the ‘Like Getting Your Money’s Worth’ campaign promotes McDonald’s range of classic favourites featured on the Saver Menu. The campaign plays off the iconic McDonald’s Saver Menu offered at affordable prices, suggesting that it appeals to all those who really enjoy getting their money’s worth.
In the third in the series, 'Car Park', a man is not prepared to move his car until he's had every minute of the parking time he's paid for. His wife is clearly far from amused by the absurdity of his behaviour and the lengths that he is willing to go to in order to get the most for his money.
Credits
Creative Agency Leo Burnett
Creatives: Richard Ince and Edward Tillbrook
Creative Directors: Matt Lee and Peter Heyes
Executive Creative Director Justin Tindall
Agency Producer Katie Spong
Media Agency OMD
Director Tony Barry
Lighting Cameraman: Theo Garland
Production Company Sonny
Production Company Producer Stephen Plesniak
Food Photography Charlie Stebbings
Food Photography Production Company Steam Media
Food Photography Producer Dominic Seymour
Editor Sam Gunn @ The WhiteHouse
Post-production MPC
Post Producer Leianna Campbell
Audio post-production WAVE
Print Credits:
Creative Director Adam Tucker
Executive Creative Director Justin Tindall
Head of Art Lance Crozier