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Leo Burnett Enjoys a McDonald's in a Car Park

Creative 422 Add to collection

New campaign for McDonald's Savers menu

Leo Burnett Enjoys a McDonald's in a Car Park

McDonald’s has launched the latest ad in the campaign to support their Saver Menu.
Created by Leo Burnett, the ‘Like Getting Your Money’s Worth’ campaign promotes McDonald’s range of classic favourites featured on the Saver Menu. The campaign plays off the iconic McDonald’s Saver Menu offered at affordable prices, suggesting that it appeals to all those who really enjoy getting their money’s worth.
In the third in the series, 'Car Park', a man is not prepared to move his car until he's had every minute of the parking time he's paid for. His wife is clearly far from amused by the absurdity of his behaviour and the lengths that he is willing to go to in order to get the most for his money.

Credits 

Creative Agency Leo Burnett

Creatives: Richard Ince and Edward Tillbrook

Creative Directors:  Matt Lee and Peter Heyes

Executive Creative Director Justin Tindall

Agency Producer Katie Spong

Media Agency OMD

Director Tony Barry

Lighting Cameraman: Theo Garland

Production Company Sonny

Production Company Producer Stephen Plesniak

Food Photography Charlie Stebbings

Food Photography Production Company Steam Media

Food Photography Producer Dominic Seymour

Editor Sam Gunn @ The WhiteHouse

Post-production MPC

Post Producer Leianna Campbell

Audio post-production WAVE


Print Credits:

Creative Director  Adam Tucker

Executive Creative Director Justin Tindall

Head of Art  Lance Crozier


video
Car Park
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Genres: Comedy

Categories: Fast food, Retail and Restaurants

LBB Editorial, Fri, 21 Mar 2014 12:34:18 GMT