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Leo Burnett Creates 'Days Out' for Rice Krispies



Bare Films' Joanna Bailey directs

Leo Burnett Creates 'Days Out' for Rice Krispies


Leo Burnett London is pleased to introduce a new TV commercial for Kellogg’s Rice Krispies.
The commercial titled “Days out” brings to life the cereal giant’s latest on-pack promotion in partnership with the Merlin Entertainments Group - home to some of the nation’s top visitor attractions such as; Alton Towers Resort, Sea Life, and Legoland Windsor.  
Kellogg’s is offering kids the opportunity to take a grown-up to many of Merlin’s attractions for free.  Our commercial brings this  twist on a great value family promotion to life in the enchanting manner we’ve come to expect from Rice Krispies.  
As the story starts to unfold we see a young girl enthusiastically smothering an unidentifiable gift in wrapping paper and ribbon, which she presents to her Mum at the first opportunity.  As Mum unwraps the gift we realise, to everyone’s surprise, the present is a box of Kellogg’s Rice Krispies.  Confused, Mum continues to unwrap the present revealing the promotional Merlin offer.  A free day out is the little girl’s gift to her Mum.
The 30-second advertisement breaks on national TV on the 1stApril before making its cinema debut on the 12thApril.
Directed by Joanna Bailey the ad was written and art directed by Steve Roberston & Laurie Smith. Creative Director: Don Bowen.  ECD: Justin Tindall.
Project: Rice Krispies ‘Days Out’ 
Client: Peter Harrison, Marketing Director, Kellogg Company
Creative agency: Leo Burnett London
Creative Director: Don Bowen
Executive Creative Director: Justin Tindall
Copywriter Steve Robertson & Laurie Smith
Art director: Steve Robertson & Laurie Smith 
Planner (creative agency): Josh Bullmore
Media agency: Carat
Planner (media agency): Nadia Lavelle
Production Company: Bare Films
Director: Joanna Bailey
Prod co Producer: Helen Hatfield
Editor: Sam Sneade @ Speade Editors
Music & Sound Design:  Mike Connaris @ Mcasso Music
Post Production:  MPC
Post Producer:  Dionne Archibald
Agency Producer: Katie Spong
view more - Creative
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Genres: People

Categories: Food, Breakfast

Leo Burnett London, Tue, 02 Apr 2013 12:47:50 GMT