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Leo Burnett Colombia Wins Grand Prix for Good for 'CancerTweets'

Awards and Events 340 Add to collection

Social campaign had 'Cancer twitter accounts' follow users

Leo Burnett Colombia Wins Grand Prix for Good for 'CancerTweets'

The Leo Burnett office in Bogota, Colombia makes history for its country with its Grand Prix for Good win. It is the first-ever Grand Prix for Colombia. They won the award for their "Cancertweets" work for Colombia League Against Cancer.

Cancer is hard to ignore - especially if it's following you on Twitter. Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual illnesses then began following thousands of users, sending subtle messages that were initially ignored, but then grew louder and were pushed out in greater quantities.

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Leo Burnett Worldwide, Thu, 19 Jun 2014 13:33:22 GMT