Leo Burnett Singapore
Fri, 30 May 2014 13:40:45 GMT
Ronald McDonald House Charities (RMHC) has recently unveiled a new campaign that aims to raise awareness of the charity’s work to keep Australian families together when children are seriously ill.
The ‘Tree of Life’ campaign, which was created by Leo Burnett Sydney, centres on the loneliness faced bychildren who are diagnosed with serious illness, while highlighting the importance of family support during treatment.
Ronald McDonald House Charities, Chief Executive Officer, Malcolm Coutts explained: “When we engaged Leo Burnett Sydney, we knew we wanted to keep RMHC’s core objective of keeping families together at the heart of the campaign.
The Tree of Life execution absolutely delivers on this and demonstrates the heights that ill children who remain with their families are able to climb to. Put simply, it shows that when families stay close, children heal faster. We’re thrilled with the final spot from Leo Burnett,” added Coutts.
The campaign, produced by Revolver, is featuring on TV, Cinema & Digital.
Having a seriously ill child impacts the entire family. Ronald McDonald House Charities exists to provide programs and accommodation that offer vital support for Australian families with seriously ill children. RMHC believes in keeping families close, because they are stronger when they’re together.
Director: Steve Rogers
Managing Director: Michael Ritchie
Producer: Pip Smart
Editor: Alexandre de Franceschi
FX/Online: Colin Renshaw
Soundmix: Abigail Sie
Music: Ramesh Sathiah
Music Clearance: Jen Taunton, Level Two
Chief Creative Officer: Andy DiLallo
Creative Group Head: Brendan Donnelly
Creative Group Head: Guy Futcher
Executive Producer - Broadcast: Bill Doig
Group Business Director: Paul Everson
Senior Business Management: Neil Duncan
Planners: Caroline Ghatt, Natalie Skovronview more - Creative
Categories: Charity, Corporate, Social and PSAsLeo Burnett Singapore, Fri, 30 May 2014 13:40:45 GMT