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Leo Burnett China Appoints Chief Strategy Officer

Advertising Agency
Singapore, Singapore
Sharon Chen appointed to lead strategy function for the agency across China

Danny Mok, CEO, Leo Burnett China has announced the appointment of Sharon Chen as chief strategy officer. In her new role, Chen will be based out of Shanghai and has been tasked to lead the agency’s strategy function, working closely with Mok –as part of the management team- to instill the humankind planning culture across Leo Burnett offices in China. 

"My top priority for Leo Burnett at the moment is focused on building a strong management team. The appointment of Sharon, one of the leading strategy leaders in our industry to the Leo Burnett team reinforces our commitment to transform the agency into one of the leading forces in China, and create bigger value to clients,” said Mok about the appointment of Chen. Mok continued, “With 20 years of experience in the industry, half of it spent in China, Sharon brings extensive experience in strategic planning and deep understanding of the market to Leo Burnett.”

Jarek Ziebinski, chairman & CEO, Leo Burnett Asia Pacific said, “At Leo Burnett, we believe that we are only as good as our people. The appointment of Sharon is testament to our commitment to bring in the top talents of the industry for our operations in China. While our business is creativity and ideas, we believe that great creative stems from brilliant strategic thinking, something which I have no doubt that Sharon will deliver against.”

Said Chen, “Leo Burnett is one of the most iconic brands in our business and it is wonderful to have the opportunity to be a part of the team. I am looking forward to working with Danny to chart a brand new chapter of success for Leo Burnett in China and working with the team to create a winning environment and a fun place to work.”

Chen began her career in advertising as an account executive at Saatchi & Saatchi in Taiwan in 1994. Two years later, she moved over to the strategy and planning function at JWT and never looked back. In her career that spanned slightly over 20 years across Taiwan and China, Chen had worked on clients across most categories and on brands including Nike, TaoBao, BP, China Merchants Bank, IKEA, Mazda, Mercedes, Suntory, De Beers amongst others.

In addition to Saatchi & Saatchi and JWT, she has also worked at Ogilvy and Havas Group (previously known as EURO RSCG).  Outside of work, Chen is also a regular columnist for Elle, Marie Claire, Angel, ICB, Both and Roodo.

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