Leo Burnett Chicago
Mon, 18 Jan 2016 16:43:01 GMT
McDonald’s USA and The Kraft Heinz Company have launched a new campaign for McCafé packaged coffee showing the 'world’s best mum' at her best.
With her favorite mug full of McCafé coffee, mum can take on just about anything. And with the perfectly balanced blend, that's not too strong and never weak, it’s something she can enjoy throughout the day.
This is the first campaign created by Leo Burnett Chicago for McCafé, a brand shared by two existing clients: McDonald’s and Kraft Heinz. The campaign launches today, January 18 with TV, print and digital. The 30 second TV spot 'World’s Best Mom' celebrates today’s modern mother.
She isn’t an unrealistic or unrelateable super mum, but one who keeps her work and life in balance as she operates at the center of her family’s controlled chaos. In the cheeky spot, a work-from-home mother attempts to fix her daughter’s not-so-perfect hair, wraps up a video conference call suited in a blazer and off-camera pajama bottoms and calmly shrugs off comical household mishaps.
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Audio Post Production: Another Country, Chicago
Music Production: Asché & Spencer
Edit Company: White House Post, Chicago (Tim Warmanen)
Colourist: Luke Morrison
Finish: Randy Mcentee
Post Production Company: The Mill Chicago
Director: Jeff Bitsack
Executive Producer: Darren Foldes
Photographer : Mihai Malaimore Jr
Producer: Tova Dann
Production Company: Caviar
Production Manager: Kelly Bowen
Talent Acquisition: Peggy Walter(Director Celebrity Services); Jeff Cowie
Advertiser: The Kraft Heinz Company; McDonald's
Account Executive: Dino Ranieri (Senior); Kris Kaizer (Assistant)
Business Manager: Anne Carbo
Creative Agency: Leo Burnett Chicago
Executive Creative Director: John Hansa
Executive Producer: Mary Cheney; Tom Keramidas
Music Supervisor: Chris Clark
Planning Director: Lance Koenig; Claudia Steer
Head of Production: Vincent Geraghty
Categories: Water, Soft DrinksLeo Burnett Chicago , Mon, 18 Jan 2016 16:43:01 GMT