Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Leo Burnett Celebrates McDonald's Worldwide Appeal

Creative 366 Add to collection

The OOH campaign shows how the most popular items in the McDonalds menu transcend the barriers of language

Leo Burnett Celebrates McDonald's Worldwide Appeal

Leo Burnett has launched an outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language.

Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets – pictured alongside other everyday items with the foreign translation of their name.

For example, the ‘Learn Hawaiian’ execution shows a lamp, a violin and a camera, which are known as ‘Kukui’, ‘Pila’, and ‘Pahupa’iki’i’ in Hawaii, alongside McNuggets, which are known as McNuggets the world over.

Matt Lee and Pete Heyes were the creative directors. It was coptwritten and art directed by Laura Randall, Gareth Butters, Matt Lee and Pete Heyes.

Media planning was by OMD UK.

You can view four of the new ads below:

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Copywriter: Laura Randall, Gareth Butters, Matt Lee and Pete Heyes

Creative Agency: Leo Burnett London

Categories: Savoury Snacks, Food

Leo Burnett London, Tue, 11 Oct 2016 14:51:04 GMT