Leo Burnett is the second most awarded creative network at the leading advertising festival AdFest 2014 that took place in Pattaya, Thailand last week. With a total of over 70 finalists by 13 Leo Burnett offices, the network converted 37 of them into awards including 1 Grande Lotus, 1 Innova Lotus, 3 Lotus Roots, 2 Gold Lotus, 17 Silver Lotus and 13 Bronze Lotus. A total of ten offices across Sydney, Bangkok, Colombo, Tokyo, Jakarta, Manila, Hong Kong, Taipei, Cairo and Istanbul contributed to this achievement.
This year, Leo Burnett is not only the most awarded agency from Australia at AdFest, it is also the second most awarded agency across the region. The highly-awarded Small World Machine campaign by the agency also resulted in Coca Cola being awarded with the prestigious ‘Advertiser of the Year’ award at the same show.
Winning a Lotus Roots and a Gold Lotus award each, Leo Burnett Sri Lanka created another new milestone by winning the first ever Gold award at a creative awards show by an agency from Sri Lanka.
Jarek Ziebinski, President, Leo Burnett Asia Pacific, said: “The results which we achieved at ADFEST 2014 has been truly remarkable and inspiring. Each office in the region proved once again that it is not a myth that great creativity brings great results for clients but it also brings great business and accolades for the agency. The work from Leo Burnett offices across the region saw itself win for seven different clients including major clients such as Coca-Cola, P&G, Diageo, McDonald's and JAL.” Ziebinski, further added: “Two offices who call for a special mention is Leo Burnett Sydney, named as the most awarded Australian agency and the second most awarded agency at ADFEST and Leo Burnett Sri Lanka who has yet again raised the bar higher not just for the agency, but also for Sri Lanka. Thank you to every office for their continuous passion, drive, teamwork and creative talent that places us as one of the best agencies in the world. ”
Founded in 1988, ADFEST is an annual advertising festival celebrating and raising the standard of creativity. This year, the 17th Asia Pacific Advertising Festival (ADFEST) took place over 3 days from 6 to 8 March at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand and attracted 1,095 delegates from 53 cities to attend the event. 3,253 entries were also submitted into the show across 17 awards categories.
Full List of Awards Won by Leo Burnett at AdFest 2014
Sydney: Coca Cola Small World Machine Lotus Roots Lotus Roots
Colombo: Ada Newspaper Unity Paper Lotus Roots Lotus Roots
Sydney: Bundaberg Rum Road to Recovery Lotus Roots Lotus Roots
Sydney: Coca Cola Small World Machine Outdoor Grande
Sydney: Coca Cola Small World Machine Outdoor Gold
Sydney: Coca Cola Small Faces 2,3,4 Outdoor Silver
Bangkok: Association of persons with physical disability international Supportive Balloons OutdoorB ronze
Hong Kong: Kinder Joy Mobile Goodness Outdoor Bronze
Hong Kong: i-pillow Good Night Troubles (Boss, Police, Devil)Outdoor Bronze
Hong Kong: Sketching PencilThe Pencil – Architecture Outdoor Bronze
Taipei: Mitsuibishi Outlander Ming Film Bronze
Cairo: Mobinil - Call Block Nobel Laureate / Olympics Film Silver
Sydney: Coca Cola Small World Machine Innova Lotus Innova Lotus
Tokyo: JAL Sky Suite 77710 CM Drama Interactive Silver
Sydney: Coca Cola Small World Machine Interactive Silver
Sydney: Coca Cola Small World Machine Interactive Bronze
Bangkok: TMB - no fixed One Baht Flyer Direct Silver
Bangkok: TMB - no fixed One Baht Flyer Direct Silver
Sydney: Bundaberg Rum Road to Recovery Direct Silver
Bangkok: TMB - No fixed One Baht Flyer Promo Silver
Sydney: Coca Cola Small World Machine Promo Bronze
Sydney: Bundaberg Rum Road to Recovery Promo Silver
Sydney: Census Run that Town Promo Silver
Colombo: Ada Newspaper Unity Paper Promo Gold
Sydney: Coca Cola Small World Machine Promo Silver
Manila: P&G Aid Couture Promo Silver
Sydney: Bundaberg Rum Road to Recovery Promo Silver
Sydney: Bundaberg Rum Road to Recovery Design Silver
Istanbul: McDonald's Cutting the Pocket Print Craft Bronze
Sydney: Smirnoff Double Black Comets Film Craft Bronze
Sydney: Smirnoff Double Black Comets Film Craft Bronze
Sydney: Coca ColaSmall World Machine Media Silver
Sydney: Coca Cola Small World Machine Media Bronze
Sydney: Coca Cola Small World Machine Media Bronze
Sydney: Bundaberg Rum Road to Recovery Media Bronze
Jakarta: Golia Disco/Football/Concert Radio Silver
Sydney: Bundaberg Rum Road to Recovery Design Silver