Leo Burnett /Arc Worldwide Wins Malaysian Overall Agency of the Year

What a night it was for Leo Burnett /Arc Worldwide as it spectacularly reclaimed its throne as Overall Agency of the Year 2014 at the prestigious Advetising+Marketing’s 5th annual Agency of the Year Awards held on Friday 6 June 2014, after sweeping a total of 7 Golds and 1 Bronze.

Witnessed by a 470-strong crowd at the Hilton Kuala Lumpur, Leo Burnett /Arc Worldwide reclaimed the title that it last won in 2012 after winning Golds for Creative Agency of the Year, Brand Consultancy of the Year, Public Relations Agency of the Year, Social Media Agency of the Year, Event Marketing Agency of the Year, Direct Marketing Agency of the Year, Mobile Marketing Agency of the Year as well as a Bronze for Digital Marketing Agency of the Year 2014.

Tan Kien Eng, CEO of Leo Burnett Group Malaysia stated, “It is a great honour to receive recognition among top Marketeers of the industry. Our sincerest gratitude goes out to the jury members, A&M for organising the awards show, our valued clients for their gracious and unending support. Without them, we would not have the opportunity to prove ourselves and our people in the Leo Burnett Group for continuously setting high standards and reaching for the stars.”

Staying true to the awards objective of being the only agency award that is decided solely on the opinions of client-side marketers, winners for the Agency of the Year Awards 2014 were determined by a panel of eighteen senior client marketers hailing from various industries and brands such as BMW Group, Maybank, Sime Darby and Tune Talk, all of whom carried years of experience in the marketing and communication fields. 

Entries were judged with equal weight going to business performance, staff development and management, contributions to the industry and community at large and creative work carried out over the previous year.

Leo Burnett/ Arc Worldwide as well as its sister division Alpha 245 also grabbed numerous MARKies including Best Idea – Direct Mail: Somersby "Sweet Surprise" for Carlsberg Malaysia, Best Use of Branded Content: “Windchimes in a Bakery” for Samsung Electronics Malaysia, while the “Lipton Tea Twist” for Unilever Malaysia won in both the “Best Idea – Out of Home” and “Best Use of Out Of Home” categories.  

The MARKies emphasises excellence in two main areas: creative ideas, where innovation is combined with top-class execution, and media usage, which champions deep media understanding with powerful channel presence. Entries were assessed based on the highest combined score for challenge, strategy, execution and results.

“Our work is deeply rooted in our core “HumanKind” philosophy where we believe creativity has the power to transform human behavior. It is only through keen understanding of human behavior that we are able to create meaningful work which can affect change within our communities,” said Tan.