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Leo Burnett and Samsung's 'Do What You Can't' Campaign Unites Us Together Against Fear

Creative 3.7k Add to collection

Samsung's first commercial for the Latin America region communicates the new brand global concept

Leo Burnett and Samsung's 'Do What You Can't' Campaign Unites Us Together Against Fear
Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.

From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances.

Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.

“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina Executive Creative Director's commented.
video
Samsung Fear
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Client

Advertiser: Samsung

Producer: Francisco Tanto

Post Production / VFX

Producer: Luciano Taccone

Creative Agency

Account Management: Hernán Cuñado

Account Supervisor: Sofia Citro

Art Director: Sebastián Arias

Client Servicing: Jean del Pino / Candelaria Seara

Creative Agency: Leo Burnett Argentina

Executive Creative Directors: Hernán García Dietrich/Tobías Tercic

Producer: Iván Grichener

Production Manager: Federico Puricelli

Production Company

Costume Designer: Manuel Morales

DOP: Diego Robaldo

Editorial & Online: David Gómez Mejia

Executive Producer: Adrian D´Amario

Production Company: Landia

Production Manager: Milton Kremer

Music

Artist: Circle of Sound

Sound Production: Elefante Resonante

Offline

Editor: Alejo Santos

Categories: Utilities, Mobile phones

Leo Burnett Tailor Made, Mon, 10 Apr 2017 14:17:44 GMT