Leo Burnett and Capri Sun Enlist John Legend to Introduce New All-Natural Products
The hilarious, hidden-camera spot features the music icon and a mum whose kids are desperate for her attention
A favourite lunch box staple is getting a makeover just in time for the back-to-school season. Capri Sun is unveiling four product lines made with all-natural ingredients and no added sugar: new Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Capri Sun Fruit & Veggie Blends.
"As a mom, I understand the importance of having options when choosing what to serve your kids," said Melanie Huet, Vice President, Capri Sun, The Kraft Heinz Company. "Many parents are looking for natural ingredients and less sugar in their kids' diets, which is why we're introducing four products made with all-natural ingredients and no added sugar*."
These products offer options that fit the needs of every parent – including that of award-winning singer and songwriter John Legend. As a new dad, John is seeking products with all-natural ingredients for his own family, which is why he’s helping Capri Sun get the word out about its new All Natural Ingredient and No Added Sugar* varieties.
In a video released by the brand today, two kids enlist John’s help to get their mom’s attention to tell her about the great news from Capri Sun. Just when she least expects it during a yoga class, she’s surprised to see John sitting next to her, talking out loud, and asking for things only her kids would demand. In the end, she learns that her kids were telling John exactly what to say, and why John was acting out of character.
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Capri Sun John Legend
Advertiser: KraftHeinz, Capri Sun
Brand: Adam Butler (Head of Beverages)
Brand Manager: Steve Brown
Director: Masha Ievseieva
Executive Producer: Jason Wolk
Producer: Stephanie Marshall
Production Assistants: Ocean Anaya (Production Supervisor), Jane Kifer (Assistant Supervisor)
Production Company: Integrated Dynamics
Strategy Director: Pushpa Gopalan
Talent Acquisition: Peggy Walter
Leo Burnett Worldwide, Fri, 15 Sep 2017 16:14:22 GMT
Account Executive: Jen Solomon
Account Supervisor: Abby Allsop
Agency Production: Kimberly Cowie
Business Lead: Kristina Lenz
Chief Creative Officer: Britt Nolan
Copywriter: Kevin Goff (ACD)
Creative Agency: Leo Burnett
PR: Olson Engage
Senior Art Director: Lauren Wetula
Strategist: Chase Donahue