Lenovo's New Installation Is a Rube Goldberg Machine with a Twist

Production company 1stAveMachine partnered with Lenovo to build a Rube Goldberg machine with a twist. Unlike the usual practical mechanisms, this incorporates Lenovo digital screens along with the usual physical gadgets for a chain reaction that’s equally strange and hilarious. 

Created by director Diego Berakha, hands-on collaborator and visual storyteller, the Rube Goldberg installation was developed for the 2019 Mobile World Congress in Barcelona, Spain. 

1stAveMachine is known for similar innovative work for OKGo, Google, McKinsey, and Apple.