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Lenovo Launches New Smart Displays That Listens to You and Answers Your Questions

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Directed by Good Company’s Scott Cudmore and created by SuperHeroes NYC the comedic spots promote the US launch of the company's new display system

Lenovo Launches New Smart Displays That Listens to You and Answers Your Questions
When it comes to emerging hot new tech, voice assistant technology is on top of any list.
But, sometimes hearing an explanation just adds to the confusion. Directions, recipes, instructions… all of these are so much easier when you can just see it.

In a nationwide US launch campaign, SuperHeroes NYC shows how the Lenovo Smart Display cuts through the chaos and confusion of daily family life, demonstrating exactly why #SeeingIsBetter.
Your daughter’s explanation of unicorn hair not cutting it? Watch a YouTube Tutorial. Husband’s lemon pie recipe getting lost in translation? Pull up a hands-free recipe. In a subtle dig at home assistants, the Lenovo Smart Display with the Google Assistant positions itself as the smarter home assistant with all the answers you’re looking for.

Targeted at millennial parents, the campaign consists of a great range of inspiring and relevant usage scenarios. The videos are directed by Good Company’s Scott Cudmore. In addition to the US launch, the campaign will be launched in a number of other markets later this year.

The Lenovo Smart Display with the Google Assistant responds to your voice commands just like a Google Home, but with a brilliant 10-inch or 8-inch touchscreen to display answers.Just say "Hey Google" to pull up hands-free recipes, Youtube videos, connect to smart home devices, see the day's agenda, video calls, and of course, Google searches.

What’s Unicorn Hair-Do?: Lenovo Smart Display #SeeingIsBetter
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Production Company

Production Company: Good Company

Director: Scott Cudmore

Executive Producer: Ryan Heiferman

Producer: Stephen Holtzhauser

Head of Post Production: Ralph Miccio

Editor: Drew Horen

Post Producer: Andrew Illson

Creative Agency

Creative Agency: SuperHeroes NYC | Amsterdam

Executive Creative Director: Rogier Vijverberg

Strategist: Jessica Perri

Copywriter: Elliot Stewart Franzen

Art Director: Ola Syse, Christina Ta

Producer: Kirsten Cave, Libby Paulson

Motion graphics: Huy Nguyen

Client Services: Rob Zuurbier, Ant da Silva


Advertiser: Lenovo

Brand: Lenovo Smart Display

Sr. Manager, Global Consumer Marketing: Archit Mardia

Global Marketing Director: Marina Schaepelynck

Campaign Specialist: Ruth Ye Jiao

Genres: Dialogue, People

Categories: Smart hub, Consumer Electronics

SuperHeroes New York, Wed, 26 Sep 2018 11:13:54 GMT