Lenovo Launches New Smart Displays That Listens to You and Answers Your Questions
Directed by Good Company’s Scott Cudmore and created by SuperHeroes NYC the comedic spots promote the US launch of the company's new display system
When it comes to emerging hot new tech, voice assistant technology is on top of any list.
But, sometimes hearing an explanation just adds to the confusion. Directions, recipes, instructions… all of these are so much easier when you can just see it.
In a nationwide US launch campaign, SuperHeroes NYC shows how the Lenovo Smart Display cuts through the chaos and confusion of daily family life, demonstrating exactly why #SeeingIsBetter.
Your daughter’s explanation of unicorn hair not cutting it? Watch a YouTube Tutorial. Husband’s lemon pie recipe getting lost in translation? Pull up a hands-free recipe. In a subtle dig at home assistants, the Lenovo Smart Display with the Google Assistant positions itself as the smarter home assistant with all the answers you’re looking for.
Targeted at millennial parents, the campaign consists of a great range of inspiring and relevant usage scenarios. The videos are directed by Good Company’s Scott Cudmore. In addition to the US launch, the campaign will be launched in a number of other markets later this year.
The Lenovo Smart Display with the Google Assistant responds to your voice commands just like a Google Home, but with a brilliant 10-inch or 8-inch touchscreen to display answers.
Just say "Hey Google" to pull up hands-free recipes, Youtube videos, connect to smart home devices, see the day's agenda, video calls, and of course, Google searches.
view more - Creative
What’s Unicorn Hair-Do?: Lenovo Smart Display #SeeingIsBetter
Production Company: Good Company
Director: Scott Cudmore
Executive Producer: Ryan Heiferman
Producer: Stephen Holtzhauser
Head of Post Production: Ralph Miccio
Editor: Drew Horen
Post Producer: Andrew Illson
Creative Agency: SuperHeroes NYC | Amsterdam
Executive Creative Director: Rogier Vijverberg
Strategist: Jessica Perri
Copywriter: Elliot Stewart Franzen
Art Director: Ola Syse, Christina Ta
Producer: Kirsten Cave, Libby Paulson
Motion graphics: Huy Nguyen
Client Services: Rob Zuurbier, Ant da Silva
Brand: Lenovo Smart Display
Sr. Manager, Global Consumer Marketing: Archit Mardia
Global Marketing Director: Marina Schaepelynck
Campaign Specialist: Ruth Ye Jiao
Genres: People, Dialogue
Categories: Consumer Electronics, Smart hubSuperHeroes New York, Wed, 26 Sep 2018 11:13:54 GMT