Lenovo, the world’s no 1. PC Manufacturer, has appointed We Are Social as its global social media agency of record, following a four-way competitive pitch.
With a network of eight offices around the world, We Are Social will manage Lenovo’s social media activities at a global level, with the strategic partnership being led from the agency’s Singapore and New York offices. The agency will provide strategic support and advice to the company’s in-house social media team, partnering with Lenovo to develop a long-term strategy across all social media channels that drives the brand’s overall business objectives.
We Are Social will also collaborate with internal teams to create a calendar of relevant content for Lenovo, recommend and implement suitable metrics and measurement tools, support global product launches using social media, and provide a full crisis management consultancy service. All social media activity will integrate with Lenovo’s wider marketing strategies, with coordination between the company’s above-the-line, PR and retail/experiential agencies.
Rod Strother, director, digital and social centre of excellence for Lenovo, said: “We were particularly drawn to We Are Social's dedicated social media offering. Their team lives and breathes conversational marketing, and at the same time they understand the importance of weaving social media into the heart of an integrated marketing approach. Their insights and strategic approach will be hugely valuable to us as we move forward with our vision for Social Media within Lenovo.
“Lenovo is a company of Doers and we make Do Machines for those who are impatient to make their dreams a reality. It makes sense that we choose to work with agencies which also represent that kind of attitude and shared values. I strongly believe this partnership with We Are Social will accelerate our vision of being the most talked about personal technology brand.”
Nathan McDonald, global managing partner of We Are Social added: “Lenovo is a pioneering technology brand, and the scope of its social media brief reflects this. This really is a full-scale social media programme – everything from campaigns to research; content creation to crisis management. We’re thrilled to be able to harness the full power of We Are Social’s global network to enable us to offer this kind of service to clients.”