Lenovo Appoints Arcade as Integrated Agency, APAC

Lenovo has appointed Arcade as their lead Creative Agency to work on their Consumer Marketing business across APAC. The appointment follows a competitive pitch against three other agencies earlier this year. 

Arcade’s work will cover a broad range of markets across the APAC region including: Japan, ANZ, India, Hong Kong, Taiwan, Korea, Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Phillippines.

The campaign will run across print, digital, social and retail channels as well as influencer programmes and aims to provide a fully integrated brand strategy, digital and communications campaign for Lenovo with focus on promoting Lenovo’s flagship Yoga range and innovative Ultraslim devices.

Creative work has already kicked off and the first campaign will go live in July in ASEAN countries, the remaining will launch in Q3.

Arcade will handle all regional work out of their Singapore office.

Says , Amy Wong, AP Consumer Marketing Director, Lenovo, “Arcade demonstrated a very strong understanding of our brand and showcased many creative ideas during the pitch process that clearly connected with our positioning. We very much look forward to bringing those ideas to life.”

Says Matt Cullen, Arcade Founder and Group CCO, “We are proud to be partnering with a pioneering brand like Lenovo. Their unique positioning and products inspired us throughout the entire pitch process and we are excited to help bring Lenovo into new creative territories”.