Lenovo and Madison + Vine Remind Us to Celebrate Love Stories in Valentine's Day Spot

In time for Valentine’s Day, Lenovo and LA-based content studio Madison + Vine team up to promote the new Yoga Book 2-n-1 tablet.

While this spot is a love story, at its heart it's about embracing what makes you unique and building the confidence to express yourself. 

In the film, we see a boy and girl grow up together in a series of vignettes. In each one, the shy boy sketches the girl. We go from elementary school to junior high and finally to college, where he uses the Lenovo Yoga Book. When he gets caught drawing her in class, the professor confiscates his notepad. In a moment of courage, he decides to show her what he's been drawing. He lifts the tablet, revealing the digitised illustration of her  - resulting in a shared moment of bashful excitement. Thanks to the Yoga Book, his illustration isn't stuck on paper and he's gained the courage to share his feelings.

The is a social-driven campaign that is currently being promoted across Facebook, Twitter, Instagram and YouTube.