Struck, a digital-forward creative agency, today announced their selection as the new corporate digital creative agency by Lennar Corporation, one of the nation’s leading homebuilders. Struck will be responsible for Lennar's national advertising and digital campaigns during the 2-year engagement. Struck’s strong digital capabilities will support Lennar’s already robust Internet, mobile and social media efforts.
“We are extremely excited to be teaming up with Struck for our Digital Creative initiatives moving forward,” said Kay Howard, Director of Communications, Lennar Corporation. “We sought out a digital agency who could help elevate our brand and our online presence with great digital content - and we feel we have definitely found the right team with Struck.”
Though predominantly digital, Struck will apply a strategic, multi-disciplinary approach for Lennar. The partnership will allow Lennar to continue to effectively respond to market changes and maximize customer relationships by creating deeper online engagement.
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“Lennar is leading the industry in their use of social media and mobile marketing to connect with their customer base,” said Daniel Conner, CEO at Struck. “We are extremely proud to be working with a homebuilding leader and, more importantly, a company that recognizes the incredible value of their digital communication streams in creating customer value.”