Lemonade Reps Signs Hobby Film to its Roster

Lemonade Reps has announced the arrival of Swedish creative powerhouse HOBBY to its roster.

HOBBY has passed the mark of over 20 years of industry experience with no signs of slowing down. HOBBY represents a roster full of talented award winning directors that create strong visual universes and pay homage to pop culture, movie references and musical numbers that make you point at the screen in delight.

HOBBY, originating from Sweden, has producers in Stockholm, Copenhagen, Singapore, LA and are now actively looking for an EP in London to team up with Lemonade.

“HOBBY is a genuinely original production company that offers world class visual and comedy directors. Their success has been built on outstanding talent, making great quality work and building loyal relationships with clients. They are launching in the UK with huge enthusiasm and are building for a big future here. We’re very lucky to be part of their journey and to be partnering with such exciting talent and ‘chasing the gold at the end of the rainbow’ as Oskar puts it. You will be hearing a lot more about HOBBY in the coming months and Oskar's plans for the UK market," said Corin West, managing director at Lemonade Reps.

Oskar Bård is the founder of the production company and is no stranger to what he wants to portray on camera. Starting off as an art director, he quickly became accustomed to the tricks of the trade that led him to create his own Cannes award-winning agency ‘Blond Swedish Amateurs’.

“HOBBY is really pleased to be collaborating with Lemonade, and expanding our presence into the UK market," says Oskar. "Alongside Lemonade, who will act as our UK sales force, we are currently in talks to find our UK EP on the ground who will work with the Lemonade team, and solidify our offering, expanding our roster in the UK and utilising the high end comedy talent that we represent here at HOBBY.

"It's exciting times and despite the world having been locked in a global pandemic, and slowly beginning the recovery, we feel it's the perfect time to be expanding our company, and investing in developing HOBBY’s offering. Both Corin and Athene at Lemonade are well respected in the UK advertising community and we look forward to a long and successful partnership. HOBBY is really pleased to be collaborating with Lemonade and expanding our presence into the UK market.”