“New Fella” is IRN-BRU’s first new ad of the year for the flagship “Gets You Through” campaign. It sees a very Scottish dad confronted with his daughter’s new and far-from-ideal boyfriend. Thankfully he has a can of the nation’s favourite fizzy drink to help him come to terms with the situation.
The creative team behind the ad was Mark Davies and David Aylesbury, it was shot by MTP and directed by Stuart Elliott.
The ad launched on Facebook on 13th March and was first aired in Scotland on 18th March. And at one point it was the 2nd most-shared UK video on Youtube. Well done Wembley.