Denver-based independent creative studio Legwork recently teamed up with Omelet to create a modern and youthful new website
for the Los Angeles-based independent creative company. The three-month design and development process—part of Omelet’s new brand identity—resulted in a new site that stands out in the landscape of agency websites.
From a design standpoint, Omelet chose an editorial look that is simple and vibrant. Legwork applied these ideas and delivered a site that incorporates Omelet’s new design concepts, creating an experience that is unique to their brand and culture.
The main colours of the different pages, following the palette of the new design concepts by designer Marta Cerda, are light lavender, teal green, aqua blue, bright yellow and warm red. Another prominent feature of the new design, the egg crack, was incorporated in the website by the Legwork team in a well-executed opening animation.
The collaboration between Omelet and Legwork felt like a natural match from the start. Besides being mid-sized and independent, both shops share admiration for each other’s work and talent. Throughout the length of the process, Omelet spoke with Legwork almost every day.
“We wanted a beautiful and original showcase for our new branding, something that played up the true essence of our culture here at Omelet and visually set us apart from other,” explains Ricardo Diaz, Omelet's Executive Director of Digital. “Our process with Legwork was collaborative and agile, and they brought truly outstanding craftsmanship to the build—little details like the headline egg crack animation and the bold use of colour make the site feel really special.”
Omelet’s new brand identity pushes the creative company in a new, bolder and more modern direction that is in alignment with the work they create for brands like AT&T, Princess Cruises, Pokemon, Blizzard Entertainment and Walmart.
Legwork, for its part, integrates animation and technology to create memorable stories and experiences for brands like Yeti Cycles, L.L.Bean, Pandora, YouTube and Domino’s.