Tue, 23 Mar 2021 10:58:19 GMT
In Poland 79.9% of energy is still produced using coal. The country has some of the most polluted air in Europe, but there is zero education in schools about this important issue.
As a part LEGO’s new global 'Rebuild the World' positioning, Ogilvy Social.Lab Poland created a local expression of this ambition, aimed at Poland’s growing younger population.
The agency launched new ‘Green Instructions’, which turn existing LEGO sets into greener versions. Using LEGO bricks as a language of communication with the next generation, the project turned cars into bicycles or scooters, planes into electric trains, and coal mines into electricity generating windmills.
When the global lockdown came, Ogilvy Social.Lab Poland added online lessons based on the same ‘Green Instructions’ - led by popular Polish teachers. The lessons were made available to everyone who wanted to listen. Soon teachers from all over the country discovered them and started using them in their own classrooms. The message has already found its way into a large number of schools across the country.
LEGO: Beata Kucejko, Agata Czech, Katarzyna Śmietanka
Agency: Ogilvy Social.Lab Poland
Global CCO : Pete Case
ECD: Maciej Twardowski
CEO: Agnieszka Wasilewska,
PR: Tomasz Cichocki, Katarzyna Walewska – Napiórkowska, Joanna Kuźma, Paulina Kosim, Zuzanna Głuchowska,
Strategy: Joanna Uniwersal, Jerzy Kurczak
Creative team: Tomasz Zieliński, Jakub Przeszłowski, Daniel Marciniak, Klaudia Mazurkiewicz, Maria Gościniak, Gabriela Francuz
UX & web: Marcelina Ścigała, Paweł Jędruszczak, Przemysław Haas, Marek Czapiński, & Rockon
Production: Justyna Hołocinska-Oracz, Aleksandra Główczynska, Lokomotiv
Adults Fan of LEGO / Organization: www.zbudujmy.to
Instructions development: Rafał Piasek, Bartłomiej Huetter, Paweł Kwil
Categories: Toys, Sports and LeisureOgilvy Poland, Tue, 23 Mar 2021 10:58:19 GMT