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Legoland Florida Resort Names VML Agency of Record

Hires, Wins & Business 139 Add to collection

VML’s New York office becomes lead marketing partner for top Florida destination

Legoland Florida Resort Names VML Agency of Record

VML today announced it has been named agency of record by Legoland Florida Resort. VML’s duties will include strategy, campaign development, marketing and creative services.

The agency search comes as Legoland Florida Resort is set to open the highly anticipated Legoland Hotel, just steps away from the park entrance, in summer 2015. This marks the transition from Legoland Florida to Legoland Florida Resort – becoming a multiday destination for LEGO fans around the world. VML was selected for its ability to thread strong insights through a strategic foundation upon which a compelling brand is built.   

“We are confident in this partnership as we continue to build upon Legoland Florida Resort’s success and further immerse families into a world where LEGO comes alive,” said Legoland Florida Resort Marketing and Sales Director Rex Jackson. “VML brings a wealth of experience working with winning brands and we’re excited about the possibilities that exist as we look to the future.”

“VML is thrilled to partner with Legoland Florida Resort as its agency of record,” said Mike Wente, executive creative director and managing director of VML in New York. “2015 will be a transformational year for Legoland Florida Resort as it becomes a premier resort destination for domestic and international travelers. We look forward to supporting and increasing interest in one of Florida’s top destinations.”

The new campaign from Legoland Florida Resort and VML will debut in the first quarter of 2015. VML will also support all ongoing marketing plans for Legoland Florida Resort beyond the hotel opening next year.

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Categories: Theme parks, Sports and Leisure

VMLY&R, Thu, 08 Jan 2015 14:14:03 GMT