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LEGO Lets Kids Turn Old Bricks into New Sonic Adventures with 'Playwaves'

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LEGO Playwaves is a world-first, Google-assistant voice experience from Akcelo

LEGO Lets Kids Turn Old Bricks into New Sonic Adventures with 'Playwaves'

LEGO Playwaves is a world-first, Google-assistant voice experience that lets kids turn old LEGO bricks into new sonic adventures. Kids can access LEGO Playwaves by simply saying “Hey Google, talk to LEGO Playwaves” on any Google-assistant device. This will then launch the app, which allows kids to explore five different sonic worlds: Magical Kingdom, Downtown Detective, Ace Racer, Space Academy, and Animal Kingdom. Alongside an epic 'Free Play Mode' experience where kids can control the action with unlimited play time and request thousands of SFX in the world as they play.

Created by Akcelo, LEGO Playwaves has hero missions inside every sonic world, where kids can play along to using their LEGO bricks. Character-actor based narrators guide them through the experience and open the world for them to use voice commands to progress through hundreds of tasks, interactive experiences and complete each mission with their physical LEGO bricks.






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Credits

Chief Strategy Officer: David Di Veroli

Creative Director: Louise McQuat

Senior Copywriter: Daniel Staudinger

Senior Copywriter: Tom Russell Senior

Senior Copywriter: Justin Schoenmaker

Senior Art Director: Michael Graziano

Account Director: Josh Riley

Producer: Louella Campbell

Technical Director: Richard Scanlon

Lead Developer: Jon Dor

Developer: Lakshay Anand

Editor: Benny O'Shea

Chief Creative Officer: Aden Hepburn

Categories: Toys, Sports and Leisure

Akcelo, Wed, 05 May 2021 09:14:00 GMT