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LEGO Kicks into Creative Play with Colourful Sports Spot

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Director Will Samuel worked on the sport themed spot for LEGO X adidas

LEGO Kicks into Creative Play with Colourful Sports Spot

LEGO has partnered up with 1stAveMachine to make the world more playful with a collaboration to encourage some much needed creative and active play.
The online activation integrates the mighty LEGO House in Billund, Denmark. Director Will Samuel crafted a story of sport themed sequences that interact with the building’s bold architecture and fun little rooftop playgrounds. Staying true to the LEGO play experience, much of the animation and effects were built by hand, frame by frame, tied together with a final touch of digital wizardry.

LEGO Kicks
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Client: LEGO


Creative : Jon Wicks

Creative: Anstice Murray

Producer: David Z. Obadiah


Production Company: 1stAveMachine

Director: Will Samuel

Producer: Mike Capon

Illustrator: Nick Losse

VFX Supervisor: James Littlemore

Lead Animator: Matt Lloyd

Flash Animator: Frankie Swain

Flash Animator: Stephen Vuilleman

Nuke Artist: David Birkhill

Sound Designer: Nick Olsouzidis

1stAveMachine, Tue, 01 Dec 2020 11:05:51 GMT