Lego Hijacks UK Ad Break with Re-made Spots

Yesterday evening media agency PHD staged a super smart stunt during Dancing On Ice on British TV station ITV. In support of the brand's impending movie release, the entire ad break was devoted to four British ads that were re-made almost shot-by-shot in Lego. 

The first spot was Grey London's 'hands only' CPR ad starring Vinnie Jones for the British Heart Foundation. The following three spots were for Confused.com, BT & Premier Inn, and the break was rounded off with a full trailer for the film. 

Check out the original ads below: