Dentsu Creative UK
Thu, 19 Mar 2015 14:44:30 GMT
Lego Duplo, Disney and Isobar have joined forces to unlock the power of tiny imaginations with the Lego Duplo Tiny Film Festival. Every week for six weeks, one tiny director's story will be beautifully brought to life in stop motion animation by Disney animators.
Pre-school experts, Lego Duplo, have worked with digital creative agency Isobar to launch the Tiny Film Festival in collaboration with Disney UK & Ireland, inviting mums to see their little one’s imaginations brought to life on the small screen by Disney animators. The UK campaign was devised and created by Isobar and will be supported by digital and social activity. Media has been handled by Isobar’s sister agency, Carat (also part of the Dentsu Aegis Network)
The campaign is designed to celebrate the imaginative stories of children under the age of five – our tiny directors! Each week, for five weeks, Lego Duplo will be selecting one child’s story to be beautifully stop motion animated by Disney using Lego Duplo bricks and sets, showing how imagination can take you anywhere!
Simon Clancy, Group Creative Director, Isobar, comments on the idea: "The idea was born from a simple insight: Every great storyteller was once a tiny storyteller. LEGO DUPLO develops your child’s imagination through creative play – so why not give all those tiny directors across Britain their very own Tiny Film Festival. It’s a festival celebrating the imagination of young children and we're excited to see what they come up with."
Parents can submit their tiny director’s stories via a dedicated microsite which will feature a tiny cinema player.
The campaign will be launched by respected mummy and lifestyle blogger, Emily Leary, author of A Mummy Too, whose three year old daughter, Jay, has already had her tiny film produced to provide inspiration.
Winners will be announced via the LEGO DUPLO Facebook page with each winning film having their own custom movie poster in the style of a typical blockbuster. The films will last around 15 seconds with a graphic intro and outro sequence, crediting family members of the tiny director’s choice, again to parody real blockbuster cinema releases - in tiny style. They will be available to view on the microsite, LEGO DUPLO Facebook page and through the LEGO YouTube channel, as well as being distributed via paid for media and Disney Junior sponsorship idents.
LEGO DUPLO Brand Manager, Genelle Holton, comments: "We are delighted to be celebrating the imagination of toddlers throughout the UK, by putting them in the director’s chair and enabling them to create their own mini blockbuster! The campaign will enable us to demonstrate to parents that LEGO DUPLO is a fantastic role play product, which encourages storytelling.”
Anna Hill, Chief Marketing Officer, The Walt Disney Company UK & Ireland, said: “We’re really pleased to have collaborated with LEGO DUPLO on this fantastic project, bringing imaginative children’s stories to life. We love to work with brands who share our passion for storytelling. This is a great example of how our in-house creative team can produce exciting content for clients in a fun and engaging way.”
Categories: Toys, Sports and LeisureDentsu Creative UK, Thu, 19 Mar 2015 14:44:30 GMT