Lego City Uses Hybrid Mobile Ad Format to Empower and Engage Fans

Lego has partnered with Gameloft for brands to drive awareness, encourage engagement and introduce audiences to Lego City play sets. Having launched several successful campaigns with Gameloft in the past, the team needed to renew the brand experience for users to keep performance at a high level and Lego at the top-of-mind.

Leveraging its gaming expertise, the team created a new hybrid interactive video format, mixing video and choices. Those choices affected the course of the video story, and led up to four different endings - a perfect fit for high replayability.