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Legacy & GPY&R Melbourne Bring the ANZAC Story into the Social Age

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With ‘Letters of Gallipoli’ a podcast designed for social media and radio

Legacy & GPY&R Melbourne Bring the ANZAC Story into the Social Age

To commemorate the centenary of ANZAC Day, Legacy and GPY&R Melbourne have re-told the story of the Gallipoli landing as it happened 100 years ago to the day, by creating podcast ‘Letters of Gallipoli’.
 
Working with the Australian War Memorial, GPY&R researched the letters and diary entries written by Australians while they were aboard ships, stuck in the trenches and wounded in hospital beds. They were curated into a chronological time line, documenting the events as they happened a century ago, through the very personal accounts told by soldiers in their letters to loved ones.
 
By transforming these written records into a modern medium, it’s now possible to join the soldiers as they sailed from Australia to Egypt, and ensure their stories are never forgotten.
 
Each episode gives a personal account of the Gallipoli campaign from the Australian soldiers who were there 100 years ago. Put in your headphones and carry their stories with you.
 
The episodes can be heard and shared at lettersofgallipoli.com and all proceeds go to Legacy.

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Music

Producer: Ceri Davies

Sound Engineer: Paul Le Couteur, Dee Gjedsted & Stevo Williams

Sound Production: Flagstaff Studios

Creative Agency

Account Executive: Kelly Brigham & Emma Lazarou

Art Director: Joe Sibley

Copywriter: James Wills

Creative Agency: GPY&R Melbourne 

Executive Creative Director: Ben Coulson

Executive Producer: Romanca Jasinski

Categories: Political, Corporate, Social and PSAs

VMLY&R Australia, Mon, 27 Apr 2015 01:55:11 GMT