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Left Twix Trumps Right Twix in BBDO New York's 'Out of Order' Spot

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O Positive's Brian Billow directs latest ad in Left Twix vs. Right Twix campaign

Left Twix Trumps Right Twix in BBDO New York's 'Out of Order' Spot

Last week, the latest instalment of the long-running Left Twix vs. Right Twix campaign from BBDO New York launched. The campaign aims to let consumers know that the Left Twix is 'The perfect partner for coffee'. And as this spot shows, if you were planning to enjoy a coffee with Right Twix instead of Left Twix, you're in for a bad time. 

In addition to the 30-second 'Out of Order' spot, social videos and 6-second Snap Ads were created to underscore the message that the Left Twix cookie is the delicious, must-have choice on one's coffee break.

The comedic ad was directed by Brian Billow through O Positive.

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Brand: Twix

Brand Director: Michelle Deignan

Senior Brand Manager: Tom Hedworth

Associate Brand Manager: Marial Alvarez-Delgado

Post Production / VFX

Post Production Company: Smigital


Sound Engineer: Sam Shaffer

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars, Greg Hahn

Executive Creative Director: Peter Kain, Gianfranco Arena

Creative Director: Bianca Guimaraes

Senior Creative Director: Peter Alsante, Tom Kraemer

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Executive Producer: Anthony Curti, Melissa Tifrere

Senior Account Director: Lisa Piliguian

Account Director: Carrie White

Account Management: Michelle Ostbye

Account Executive: Danee Fields

Production Company

Production Company: O Positive

Director: Brian Billow

DOP: Christophe Lazenberg

Executive Producer: Ralph Laucella, Marc Grill

Producer: Craig Repass


Edit Company: MackCut

Editor: Nick Divers

Edit Assistant: Kenneth Munoz

Executive Producer: Gina Pagano

Genres: Comedy, People

Categories: Food, Confectionery

BBDO New York, Thu, 24 Jan 2019 10:46:53 GMT