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Left Behind Pooch Finds Holidaying Owner in These Intertwining HomeAway Spots

Creative 382 Add to collection

Saatchi & Saatchi London and Stink’s Martin Krejci tell a tale from two points of view

Left Behind Pooch Finds Holidaying Owner in These Intertwining HomeAway Spots

Saatchi & Saatchi London has launched a global TV campaign for holiday home rental brand, HomeAway.

The TV campaign, which will run in the US, UK, France and Germany, is a tale of two halves that make a whole story, showing how only HomeAway can offer a truly ‘whole holiday’. They’re designed to play at opposite ends of TV ad breaks.

It’s a story about a friendship between a little girl and her pet dog, which she has to leave behind when the family goes on holiday. The clever little dog however manages to escape and follows his friend all the way to the family's holiday rental. 

The campaign consists of two films, one which follows the girl's story and the other which follows the dog's story. In the beginning and end both films overlap. 




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Production Company

Director: Martin Krejci

Producer: Juliet Naylor

Production Company: Stink

Offline

Editor: Filip Malasek

Creative Agency

Art Director: Alex Sattlecker, Linda Weitgasser

Chief Creative Officer: Kate Stanners

Copywriter: Alex Sattlecker, Linda Weitgasser

Creative Agency: Saatchi & Saatchi London

Executive Creative Director: Kate Stanners

Planner: Raquel Chicourel

Producer: Rebecca Williams

Production Assistant: Femi Ladi

Music

Audio Post Production: Factory

Media Agency

Media Agency: ZenithOptimedia Worldwide

Post Production / VFX

Post Production Company: The Mill

Client

Brand: HomeAway

Genres: People, Storytelling, Dialogue

Categories: Travel, Holiday

Saatchi & Saatchi London, Mon, 16 Mar 2015 10:05:15 GMT