TBWA\RAAD teamed up with du Home to create spooky home services spots
To promote its home internet offerings, du teamed up with agency TBWA\RAAD and production house Good People with a haunting approach to Halloween. Poking fun at typical horror movie clichés, the ads reveal what could happen if you choose to go out on Halloween. For decades, horror and thriller movies have instilled fear in our minds that Halloween is a time when murderers and monsters lurk outside. But why put yourself at risk, when you can stay safe and indulge in du Home’s Premium TV, High-speed Internet and Unlimited Internet Calls?
Directed by Samir Syriani, the campaign’s two films (launched on the brand’s YouTube channel on Halloween) depict the scenarios of two different protagonists; a writer and a housewife, who both made the unfortunate choice of leaving the comfort and safety of their homes on Halloween night.