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Learning Transformed with Galaxy Note 10.1



Cheil USA, Samsung and Institute of Play display unique opportunities

Learning Transformed with Galaxy Note 10.1


Cheil USA brought Samsung and the Institute of Play together to create this new 4-minute web-only film (below) for people to imagine the unique possibilities for the Galaxy Note 10.1 to transform learning. The video illustrates how the Galaxy Note 10.1 enhances learning at the Institute of Play in a way that wasn't possible before - transforming students from consumers into producers of knowledge using the tablet, with features that enhance textbooks, note-taking, research and gaming, such as the S-Pen, the Kno App, the S-Note Productivity Tools and Knowledge Search and Quick Note. Cheil USA also collaborated with the Institute of Play to adapt the game seen in the video for the Galaxy Note 10.1. 
This is the latest part of Cheil USA's ongoing influencer marketing campaign that has showcased how the Samsung Galaxy Note devices enhance creativity (David Beckham & Tristan Eaton) and productivity (James Franco), and now learning with the Institute of Play. 
Lars Bastholm, Chief Creative Officer of Cheil USA, said this about the work: "Samsung asked us to identify an interesting partner in the learning space to showcase the Galaxy Note 10.1's versatility. We knew the Institute of Play was the right match - the Institute of Play is reinventing the world of education through gaming, and Samsung is reinventing what's possible in the world using technology."
Client: Samsung Wireless
Agency: Cheil USA
Chief Creative Officer: Lars Bastholm 
Group Creative Director: Adam Wohl
Director of Creative Technology: Kaare Wesnaes
Account Supervisor: Ashley Watkins
Producer: Teresa Wakabayashi
Educational Partner: Institute of Play 
Creative Director: Criswell Lappin
Informal Learning Director: Don Miller
Managing Director: Brian Waniewski
Kyle Li, Assistant Professor, Parsons The New School for Design
App Development Partner: IdeaLoop
Production Company: Washington Square Films
Director: Braden King
Director of Photography: Bob Richman
Executive Producer: Josh Blum
Director of Sales and Marketing: Jonathan Schwartz
Head of Production: Anna Gerb
Producer: Melody Roscher
Editorial: Fluid
Editor: Zeke O'Donnell
Producer: Leanne Diamond
Assistant Editors: Jillian Corsie and Danny Radcliff
Music & Sound Design: Butter Music & Sound
Executive Producer: Ian Jeffreys
Associate Producer: Annick Mayer


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